(Boursier.com) — The digital platform for responsible relationship marketing Obiz announces that its subsidiary Adelya, which specializes in customer loyalty and relations, has recorded strong growth in its financial flows under management, through the SaaS Loyalty Operator platform.
In order to support consumer purchasing power in a context marked by inflationary pressures, companies in all business sectors are investing to accelerate their customer loyalty strategy. In this context, the Obiz group, through Adelya, continues its growth at the national and international level by providing these companies with a simple subscription model to develop and sustain their turnover with their loyal customers.
As such, Obiz, which is the first GoodTech on the Euronext Growth market, notes, in 2022, a sharp acceleration in the volume of transactions managed in SaaS (Software as a Service) mode by the Loyalty Operator platform. All purchases impacting loyalty programs have thus more than doubled, going from more than 650 million euros in 2021 to 1.5 billion euros in 2022.
Remember that Adelya’s Loyalty Operator web platform is deployed in more than 18,000 points of sale at the end of 2022 to animate 18 million consumers around innovative concepts of Commerce Pass, Tourism Pass, Loyalty Cards, Gift Cards, etc.
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