(AOF) – Obiz has announced that it now expects an Ebitda of 1 million euros for the 2022 financial year, almost tripling compared to 2021. The responsible relationship marketing digital platform has indicated that this The increase in the EBITDA target is the result of the sustained growth of its relationship and affinity programs business, up sharply by 93% in 2022, and the successful integration of Adelya. Obiz will announce its 2022 annual results on April 13.
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Sector analysis Communication and Advertising
Growth of online advertising slowed down
After a record year in 2021, advertisers are now more cautious. In the first quarter, online advertising recorded growth limited to 7% for Meta, the lowest level since its IPO in 2012. The ex-Facebook is particularly impacted by Apple’s new system which restricts the ad targeting. Indeed, applications in iPhones must now ask their users if their data can be shared with third parties for advertising purposes. According to an industry expert, the shortfall for Facebook, YouTube, Twitter and Snapchat could approach $16 billion in 2022.