Official: Emmanuel Macron candidate, proof by cheese


Presidential Election 2022case

One Saturday morning in the sun, we understood everything about the presidential strategy and we explain it to you. It’s a gift.

It’s a “Libé info” that we went to get with our teeth… in front of our favorite cheese dairy. So here it is: it’s official, Emmanuel Macron is a presidential candidate! The proof ? This Saturday morning, at a strategic crossroads between the 17th and 18th arrondissements of Paris, LREM activists towed shoulder to shoulder with those of the communist candidate, Fabien Roussel. The young activist “presidential majority” having tried to convince us that “but no, not at all, we’re just here to talk about his record”, our professional conscience prompted us to cross check our sources. And there, the leaflet we had in hand ended our hesitations. His title : “5+ years” with Emmanuel Macron.

But as three sources are better than two, here is the third: our neighbor in the trolley, gray hair and pink scarf, has obviously understood the same thing as us, given her reaction by the time the pedestrian light turns green: “Five more years with him, well, surely not.” She doesn’t want to vote for him, lady. It is therefore good that he is a candidate, the President!

Stop worrying about when and how

In any case, with three sources, no more doubt possible. A decision is made between a 16-month maturing Comté and a semi-dry goat cheese: information of this importance, in our business, is quickly shared. It would still be stupid for the competition to announce it for us, when we had everything we needed. And then the French still have the right to know, don’t they? Last but least, making this revelation will allow Macronist strategists to stop worrying about when and how the President should declare himself, since… it has already been done.

In fact, it is not cool, Manu, to let his “twin brain” Alexis Kohler work on this decision to be taken but already taken while asking him to set a date. Result, he takes the lead, Alexis, to find the right window between exiting the tunnel of the health crisis and hope of de-escalation at the Ukrainian border! And his buddy didn’t even tell him he was already in the campaign. It’s not nice. In his place, that of Alexis, I would have bad. I would even hesitate to change jobs. Sure that Ishmael (Emelien, the other second brain of the president) will be able to find a small place for him in his start-up Zoï.

At the same time, he could have suspected, Alexis, that his presidential double was already a candidate. The rental of these offices in rue d’Edinbourg is, after all, a piece of white Scottish thread. Okay, the President calls it “la Ruche”, but you don’t need to have done Sciences-Po, Essec and Ena to guess that it’s a campaign HQ. It is not very fine the Alexis all the same. Unless… “Good god, but that’s of course”, the shot at the cheese dairy, a Saturday morning in the sun, casually. We trivialize the event while creating the surprise. Too strong.



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