“There is something that could soon disappear over Paris in the next few days: (…) self-service scooters, which help more than 400,000 people get around every month. » In some images full of conviction posted Wednesday March 29 on TikTok, the videographer Marketdamp explains to his approximately 860,000 subscribers why, in his opinion, the ban on self-service electric scooters would be a disaster for the French capital.
Like him, dozens of influencers have split a video on the subject. Particularly motivated by the subject, one of them even devoted eight publications in two days. And all hammer the same message: vote Sunday, April 2. Parisian voters are indeed called on that day, as part of a consultation organized by the town hall, to vote for or against the banning of these devices in the capital.
Something is happening on TikTok: influencers are speaking out to encourage Parisians to go to your co… https://t.co/QYVYWUGOCM
This sudden passion of influencers for electric scooters did not fail to make some elected officials react, like the Deputy Mayor of Paris in charge of the transformation of public space, transport and mobility, David Belliard. In a tweet posted on Wednesdayhe thus denounces the way in which “private companies discreetly seek to influence the outcome of a vote”adding: “And tomorrow, what will it be for? »
Extensive communication campaign
Discreet, the operation is not really. Launch of a websitetowing near certain universities or near busy scooter parking lots, advertising banners on social networks… The few dozen videos posted on social networks by influencers are indeed part of a much larger communication campaignlaunched on March 15 and orchestrated by the three scooter operators still in operation in the capital: Dott, Lime and Tier.
“I am surprised by this reaction”ensures the World Hadi Karam. For the general manager of Lime France, this operation “made transparently” is only one way among others to inform and try to mobilize the youngest within the framework of a vote whose conditions “are very constraining” : no online voting, twenty places to vote, a ballot open only to Parisians and not to the rest of Ile-de-France… According to the official, all the conditions are met for abstention to be massive among the youngest when they are, of after him, the most concerned (the average age of their users is 33). “We assume to inform”add the spokespersons of the three companies, joined by The world.
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