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In his long career as a tennis player, Roger Federer was not only known as a filigree technician on the court. The Basel bidder held many different roles.
The clearer
It is primarily Federer’s sporting successes that will be remembered. The 20 triumphs in Grand Slam tournaments, the 6 successes in the ATP Finals or his 310 weeks as world number 1 – to name just a few impressive numbers.
Federer won all 4 majors at least 1 time (French Open) up to 8 times (Wimbledon). The Swiss was most successful at his home tournament, the Swiss Indoors Basel. In the St. Jakobshalle he lifted the trophy 10 times.
The advertising medium
Recognized early on as a “tennis prodigy”, Federer was able to count on loyal advertising partners throughout his career. Cars, insurance, coffee, telecom providers, clothing – the Swiss have always had a comprehensive portfolio.
Federer repeatedly slipped into unfamiliar roles in the commercials: as a singer, screenwriter or McEnroe double – the polyglot star was always staged in an effective advertising manner. This also drew criticism from time to time. The accusation: Federer can’t get enough of advertising partnerships.
The family man
Federer is a family man through and through. Mom Lynette and dad Robbie have been supporters, promoters and critics all at once since day one. They often shared the fever in their son’s box, but always stayed in the background in the media. Federer has been in a relationship with his wife Mirka for over 20 years, and the wedding followed in 2009 in a tranquil setting in Basel.
Just a few months later, the two announced the birth of their twin daughters, Myla Rose and Charlene Riva. But that’s not all: in 2014, twin brothers Leo and Lenny were born. The family almost always accompanied Federer at his tournaments. A particularly nice experience: When “King Roger” won Wimbledon for the 7th time in 2012, the two daughters appeared in the box for the award ceremony.
Legend:
The daughters cheer on the father
Myla Rose and Charlene Riva at Wimbledon in 2012.
key stone
The Philanthropist
“It’s nice to be important. But it’s even more important to be nice.” It’s a saying that Federer himself repeatedly said during his career, but above all lived according to it. The Basel bidder always treated his counterpart with the utmost respect. Also in press conferences, where certain questions are asked what feels like 1000 times. were asked, there was never a sigh or even a surly answer to be heard from the Swiss. Federer has the gift of making everyone feel like they’re the most important thing right now.
With his foundation, Federer has also been involved in charitable work for years. The Roger Federer Foundation supports educational projects in the region of southern Africa and in Switzerland. The focus is on improving the quality of education. The foundation has now invested over 52 million.
The team player
Tennis is by and large an individual sport. The important records are all hunted individually. Federer has proven again and again in his career how much he cares about team spirit. He almost took off as a footballer, but then decided to play tennis. Switzerland also won the Davis Cup in 2014 thanks to Federer, and he shaped the Laver Cup as a figurehead and co-founder. Anyone who has experienced Federer in this context knows how much fun he had at these team events.
Especially in the late phase of his career, Federer repeatedly spoke of his “team” or his “team” in interviews and press conferences when it came to his coaches or physiotherapists. As if he wanted to say again and again: I couldn’t have done all this on my own!