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On view now – Perle Pop-Up: Regional art with sustainability

Anyone who walks through the city has noticed it for a long time anyway – pop-up shops are enjoying increasing popularity and are scattered across all districts. A particularly interesting one is located at Gumpendorfer Straße 66 from now until August 30th. Under the banner “Perle Pop-Up” ten young women with different handicrafts sell their creatively produced products for one month and show that there are no limits to imagination or ability.

“Each artist gets enough exhibition space in the shop, where the goods are exposed in the best possible way and is part of our marketing measures,” say the two co-organizers Karolina Pelc and Belinda Kröll, “ultimately for us it’s about working together and not about competition .” The participating brands include Rainbowthiefglass (art deco glass), Soapy Sunday (vegan soaps), Enigma Of Eden (jewellery made from natural materials) and Teardrop Ceramics (ceramics). Behind the different products are strong women with great talent and their own stories, which are best experienced on site. Gather the necessary courage The participants will be present in person on different days and can explain the motifs and backgrounds of their art in detail to all interested parties. “Craftsmanship has been dwindling for decades due to the upswing in industrialization, globalization and now also digitization.” It is not just about the craftsmanship for the women, but also about radiating independence and feminism. “Especially as a woman, it is difficult to muster the courage not only to pursue your own art as a hobby at home, but also to present it to a group of people. We want to support each other and learn from each other. We want to form a community, exchange ideas and network.” Last but not least, “Perle Pop-Up” serves as an affordable platform to take a stand against the often overpriced stand fees at the countless design markets in the city. In addition, the participants can move freely in their shop and do not have to deal with a large number of competitors. The community spirit of the project not only brings the artists more net income from copies sold, but also serves as a female networking platform. Sustainability and regionality of the products included. “Especially giant corporations like Amazon make consumers quickly forget where the goods actually come from and who manufactured them.” A future is desired A continuation of the good idea cannot be ruled out. “Of course we would be very happy if the pop-up is so successful that we can host it again. However, this depends on many other factors. For example, whether we have enough time and find a good location again. All participants did an incredible amount during the preparation time and helped together. We were prepared for a lot of work, but it ended up being a lot more than expected. Nevertheless, it would be desirable if the “Perle Pop-Up” could take place again in the future and bring creative women together.” Now in Vienna “Perle Pop-Up” can be found at Gumpendorfer Straße 66 from now until August 30th. The vernissage will take place on August 5th at 6 p.m., the opening times of the store are Monday to Friday from 11 a.m. to 7 p.m. and Saturday from 11 a.m. to 6 p.m. More information can be found on Instagram at perlepopup, rainbowthiefglass, teardropceramics, enigmaofeden and Co.
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