OpenAI has shared the first works of renowned artists with its video-generating artificial intelligence (AI), Sora. If the result proves impressive, it is already creating controversy in the art world.
The company surprised the world in January by unveiling its new model, capable of generating videos from text. “ Sora can create videos up to 60 seconds long featuring highly detailed scenes, complex camera movements, and multiple characters with vibrant emotions », She indicated during her presentation.
Sora is not yet public, but OpenAI has allowed some renowned artists to experiment with its tool in order to implement their feedback. She shares, in a blog post, the fruit of their initial work, as well as their reaction.
OpenAI publishes glowing comments from Sora
Seven short videos generated by Sora can now be viewed on the OpenAI website. They all have a different theme; when one artist has fun creating mixtures of animals, like a pink flamingo and a giraffe, another brings impressive 3D visuals to life.
Each video is accompanied by a comment from its creator that could not be more complimentary of the AI: “ Sora allowed me to realize ideas that I had had for years and which were previously technically impossible “, explains, for example, Josephine Miller, co-founder and creative director of Oraar studio, based in London.
The publication of this blog post comes as Bloomberg revealed that some OpenAI executives were courting Hollywood’s elite with its generative AI. CEO Sam Altman reportedly attended several parties during the Oscars weekend, while another executive, Brad Lightcap, held demonstration sessions with directors.
“ Artistwashing » ?
The response was not long in coming. Ed Newton-Rex, CEO of the NGO Fairly Trained, who “ certifies AI companies for a fairer supply of training data “, describes OpenAI’s approach as ” artistwashing “. “ When you solicit positive feedback on your generative AI model from a handful of creators, while practicing on the work of others without permission or payment », he denounces in a publication on X.com.
The subject of generative AI is particularly sensitive in Hollywood. Last year, the vast strike movement focused in particular on the use of technology to the detriment of screenwriters, editors, voice actors, etc. If these professions have obtained guarantees from producers, the use of AI is not banned from the profession.
Last week the new independent horror film Late Night With The Devil was heavily criticized by dozens of Internet users for its use of AI. Some have even called for a boycott of the work, as well as all films that exploit technology rather than hiring artists.
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- Text-to-video
- Very realistic short videos
- Generative AI from Open AI
Sora has a simple goal: to take the principle of ChatGPT and Dall-E to extend it to videos. If the concept was until now not very effective, with unimpressive video results, the Open AI tool offers much more interesting precision in rendering, with in particular the possibility of controlling the movements of the camera, the rendering of objects present, etc.
Sora has a simple goal: to take the principle of ChatGPT and Dall-E to extend it to videos. If the concept was until now not very effective, with unimpressive video results, the Open AI tool offers much more interesting precision in rendering, with in particular the possibility of controlling the movements of the camera, the rendering of objects present, etc.
Sources: OpenAI, VentureBeat, Bloomberg
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