Discover the organic producers in your region! This is the watchword launched by the promoters of this environmentally friendly agriculture, organizers of the event Le Printemps bio, which takes place until June 19 throughout the territory. The opportunity to raise public awareness of what makes the very essence of organic. An appointment canceled twice, due to the Covid-19 pandemic. However, more than ever, the players in this sector need to re-explain their difference, such as the outright cessation of the use of pesticides and synthetic fertilizers, while the link seems to have been a little stretched with the consumer. .
In stores, the appetite of the French for products stamped with the white flower on a green background is less voracious. After years of double-digit growth, their consumption came to a sudden halt in 2021. According to figures published on Friday June 10 by Agence Bio, the French spent 12.65 billion euros in 2021 to buy such foods in stores. An amount down 1.34% over one year. By adding the share of organic consumption in canteens and restaurants, the total reaches 13.26 billion euros. ” We have lost 68 million euros out of 13 billion in 2021, when 5 billion in food purchases disappeared over this same period. It’s not that serious », relativizes Laure Verdeau, director of the Agence Bio, who is surprised to have “heard voices announcing the end of bio”. “It’s surreal. »
It is true that the figures available until then were those of mass distribution, where the deceleration was the most brutal. “Organic food products ended the year 2021 on a decline in value in supermarkets. 3.6% compared to 2020, while all food products ended at −0.4%. The weight of organic in consumer products has fallen from 5.7% of turnover in 2020 to 5.5% in 2021”estimates Emily Mayer, of the institute of studies IRI, which scrutinizes the purchases of the French in store.
She specifies that warning signs of a slowdown in this market, which had been very dynamic until then, were noticeable as early as 2019. consumption benchmarks. The split finally came to light in April 2021, with a shift into negative territory.
To explain this change in trend, she highlights the halt to the extension of the assortment of organic products on the shelves. A massive deployment linked to the conversion of agri-food companies, each declining its brands with the organic label, lured by a lucrative market. After the effervescence, some groups become more selective and the number of references no longer increases, or even decreases. Agence Bio estimates this decline at 5% between January 2021 and January 2022.
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