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Panasonic and Leica announce that they are consolidating their partnership around “L² technology”a new name bringing together the innovations shared between the two manufacturers.
Panasonic Lumix S1R
Introductory price 3699 €
Note Digital
Asgoodasnew.com1,755.00
Fnac.com Used Marketplace2,366.99
Digit-photo.com3,399.00
Miss Digital3,399.90
Phox3,412.20
Fnac.com marketplace3,499.00
Fnac.com3,699.00
Darty Marketplace4,201.98
How the pricing table works
Panasonic Lumix S5
Introductory price €1999
Note Digital
- All
- Naked version
- 20-60mm set
- All
- Naked version
- 20-60mm set
- Asgoodasnew.com
1,355.00
Digixo1,801.99
Rakuten1,803.00
Amazon Warehouse1,805.68
Amazon1,805.89
- Fnac.com marketplace
1,808.99
Amazon Marketplace1,819.25
eBay1,898.98
- Phox
1,904.90
- Fnac.com
1,999.00
baker.com1,999.00
Darty.com1,999.00
Cdiscount Marketplace1,999.00
- Digit-photo.com
1,999.00
La Redoute Marketplace1,999.00
- Miss Digital
1,999.90
LDLC2,007.95
Materiel.net2,007.95
- Asgoodasnew.com
1,355.00
- Digixo
1,801.99
- Rakuten
1,803.00
- Amazon
1,805.89
- Fnac.com marketplace
1,808.99
- Amazon Marketplace
1,819.25
- eBay
1,898.98
- Phox
1,904.90
- Fnac.com
1,999.00
- Darty.com
1,999.00
- Cdiscount Marketplace
1,999.00
- Digit-photo.com
1,999.00
- Miss Digital
1,999.90
- LDLC
2,007.95
- Materiel.net
2,007.95
- La Redoute Marketplace
2,079.98
- Amazon Warehouse
1,805.68
- Rakuten
1,816.00
- Fnac.com marketplace
1,821.99
- Amazon
1,999.00
- baker.com
1,999.00
- La Redoute Marketplace
1,999.00
- Amazon Marketplace
2,069.10
- Digit-photo.com
2,099.00
- Miss Digital
2,099.90
- Digixo
2,101.99
- Phox
2,184.90
- Cdiscount Marketplace
2,218.79
- Fnac.com
2,299.00
- Darty.com
2,299.00
- LDLC
2,307.95
- Materiel.net
2,307.95
- eBay
1,999.00
How the pricing table works
Panasonic and Leica intend to continue to develop their collaboration and use the fruits thus obtained in new products. To better identify this particular link, the two brands are announcing an enhanced collaboration with L² technology (L squared technology), in reference to the two letters L of the Lumix and Leica brands. This new commercial alliance will thus make it possible to carry as a symbol the innovations made in future products.
On the left, Matthias Harsch, CEO of Leica Camera AG. On the right, Yosuke Yamane, vice president of Panasonic Entertainment & Communication Co. Ltd. ©Panasonic
Panasonic and Leica, however, already have a very unique partnership. The two manufacturers have been sharing their know-how for more than 20 years, as much on the optical part as on that of the cameras or the software. One of the latest major mergers to date revolves around the L-Mount Alliance, which brings together Leica, Panasonic and Sigma around the L mount. Developed by Leica, this mount is used in particular in the Lumix S full-frame hybrid range of panasonic.