INVESTIGATION – Recruiters have become “talent acquisition supervisors”, customer managers “customer success managers”… But why?
“I had so much trouble explaining my previous job that I became an expert at “pitch” and I made it my new job», quips Camille*. Like her before, more and more employees occupy a position with an obscure title. By walking on LinkedIn, it is not uncommon today to come across a “ SEA Traffic & Conversion Manager | ADM | SEO” or a “Global Senior Demand Generation Manager“. Anglicisms, extended names, acronyms… all the means seem good to lose us completely.
Read also“I even passed an aperitif test”: when the recruitment process turns into an obstacle course
“The name is quite logical when you break it down. I am a practitioner of a brain entrainment technique that sends feedback to the brain to help it focus. And the method I use is called neuroptimal“, explains Karen Barack. As a result, her profession is called “practitioner in dynamic neurofeedback, neuroptimal method”. A totally opaque title for the uninitiated. “I must systematically inform and reassure my clients otherwise they risk discouraging them“, she laments. This is why she often opts for the terms “brain yoga” Where “brain training», less fair but more accessible.
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