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The city of Amsterdam is fed up with young Brits bawling around at night. So she started a campaign.
Why is? Amsterdam is launching an online campaign to discourage young UK party tourists from visiting their city. The Internet search for terms such as “bachelor party Amsterdam”, “cheap hotel Amsterdam” or “pub crawl Amsterdam” should lead to information sites that warn of the consequences of excessive alcohol and drug consumption. There was a risk of fines, arrest, hospitalization and damage to health.
The group of young Brits causes the most problems for residents in Amsterdam.
What is the problem? Local residents have felt disturbed for years. Many of these “booze tourists”, as they are called by the locals, according to the freelance journalist Thomas Verfuss, who reports for SRF, are not even aware that they are not visiting Disneyland, but a city where people live, the night’s sleep needed. Visitors disturbed residents by drunken bawling at night or buying drugs on the street.
Legend:
Visitors should come to Amsterdam for the sights and paintings, not for drugs.
figurniysergey.com
Why are young British men explicitly addressed? Verfuss says: “It is precisely this group that causes the most problems for the residents of the inner city. It’s about her nighttime misconduct.” According to the newspaper The Guardian, around one million Britons visit Amsterdam every year. Not all are a problem for the city.
What measures are being taken in addition to the online campaign? From the middle of May it will no longer be allowed to smoke a joint on the street in the old town of Amsterdam. In addition, restaurants in the famous red light district have to close earlier and prostitutes have to stop working earlier.
Legend:
Notorious: Amsterdam’s red light district is still a magnet for tourists.
KEYSTONE/Alessandro Della Bella
Which tourists does Amsterdam want? The city council wants to attract quality tourists, people who come for the paintings by van Gogh and Rembrandt, the cityscape and the canals. According to Verfuss, the locals had high hopes for the changed opening times in the red-light district.
How realistic is it that Amsterdam can shed its party image? According to Verfuss, there are hot discussions about this among marketing experts. Some are of the opinion that this campaign could even be counterproductive because there are always people who want to misbehave on their holidays.