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Climber, surfer, blacksmith, eco-warrior, the founder of Patagonia sold his company to a shareholder fund for the environmental cause. Portrait.
© ZUMA Press Wire / Courtesy Patagonia/ZUMA/REA
By Nathalie Lamoureux
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VSs often spent the middle of summer fly-fishing the trout streams of the Yellowstone region, using a pole without a reel, the instrument of his long crusade for simplicity. and the economy. When it fell in mid-September, the news was greeted with waves of mixed emotions: inspiring, incredible, optimistic, cynical. Yvon Chouinard, 83, and his family had given up ownership of Patagonia, transferred to two entities responsible for using the dividends for the fight in favor of the environment.
The bloodline fortune has gone for a good cause. “It’s very serious, it’s about saving this planet,” he said in a letter to his approximately 3,500 employees. Stroke of genius ? Gesture of desperation from a millennial couple…
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