The denominations of processors Intel will experience a small revolution with the abandonment of two strong brands.
Through a short, almost terse press release, Intel suddenly buried two of the most famous brands in the world of microprocessors, Pentium and Celeron.
Almost thirty years old
Launched in 1993 to succeed the 80486 – and when it was impossible to register a brand made up of numbers only – the Pentiums were first affected by a bug that harmed their reputation.
However, they very quickly became synonymous with power and vast advertising campaigns – on television in particular – brought the name into everyone’s mind. A few years later, Intel launched Celeron to reduce costs and reach a wider audience.
Neither of the two brands should however reach the canonical age of 30 years since Intel has just specified that from the first quarter of 2023, Pentium and Celeron will be replaced.
“Intel Processor”
The American firm explains that it wants to streamline » her brands and, as a result, she will withdraw « the Intel Pentium and Intel Celeron brands from the first quarter of 2023 to replace them with a new processor called ” Intel Processor “.
In the rest of its press release, Intel stresses that it ” will continue to focus on its flagship Intel Core, Intel Evo and Intel vPro brands, streamline its brand offering across all PC segments, make it easier for customers to communicate its value proposition and simplify the experience of consumer purchase “.
The existence of four brands as of Q1 2023 is pretty clear, but what’s behind “Intel Processor” is less so. Intel clarifies that this ” will serve as a brand name for several families of processors adding that he hears ” offer the same products and benefits within the segments. The brand leaves Intel’s current product offerings and Intel’s product roadmap unchanged “.
Source : Press release
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