2024 - Pernod Ricard: launch of Beefeater 0.0% in Spain

(CercleFinance.com) – Pernod Ricard announced yesterday the launch of Beefeater 0.0%, the alcohol-free version of one of its most prestigious brands.

‘We are proud to bring ever higher quality options to the non-alcoholic category, which allow you to enjoy the occasion without compromising on taste. Beefeater 0.0%, the first non-alcoholic version of the timeless Beefeater London Dry Gin, reflects all the character of this great London classic, commented Murielle Dessenis, gin marketing director at The Absolut Group.

A pioneer in alcohol-free with the launch of Pacific in 1982, Pernod Ricard aims to become a major player in this growing segment with truly high-end spirits in all categories.

Beefeater 0.0% will be launched initially in Spain, where it will complement the Beefeater offering.

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