(AOF) – Pernod Ricard has announced the launch of The Chuan whisky, presented as the first prestige malt produced in China. Pernod Ricard China will gradually expand the distribution of this spirit throughout the country through selective channels. “We are very pleased to put China on the world whiskey map with The Chuan, an exceptional malt,” commented Jérôme Cottin-Bizonne, Managing Director of Pernod Ricard China.
“Our group, one of the leaders in international spirits, is responding to the growing enthusiasm of Chinese consumers and their increasingly diverse tastes.”
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