(CercleFinance.com) – Pernod Ricard arrogates nearly 5% in Paris, signing the strongest increase in the CAC40 since the opening of the session, benefiting from an increase in recommendation made by Societe Generale, the establishment going from ‘hold’ to ‘buy’ with a price target set at 204 euros.
While he says he continues to show his preference for Diageo within the sector, the analyst is positive about the two spirits giants, who both want to continue to grow their margins in the coming years. .
In the case of Pernod, this ambition translates into an objective of improving the operating margin of around 50-60 basis points per year over the period 2023-2025, he specifies.
In its note, Societe Generale also recalls that the French group is not present in the ‘low price’ or even entry-level segment, but that it favors the high-growth ‘premium’ markets. and ‘ultra-premium’, on which recessions usually only have a ‘temporary’ impact.
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