JI am different from the others, look how original I am! On social networks, in particular professional ones, we are always campaigning: constantly, we must satisfy and grow a community.
Some go to great lengths to attract the attention of recruiters: to sell themselves as a product on a Fake Amazon-style websiteresume all the codes of the log The Team to get hired there (false self-interview in support), make a editing of film extracts to decline his cover letter, or even… run twenty kilometers in Paris with a GPS, to form the letters of the word “alternation”.
To hell with modesty and humility, you have to take matters into your own hands to show the world that you deserve the job of your dreams. the personal branding consists of putting yourself forward in an organized way, with professional success in sight: this is translated as “self-marketing”. The term therefore comes from marketing, and from the manual Positioning, the battle of the mind. How to be seen and heard in a crowded environmentpublished in 1981 by two American management theorists Al Ries and Jack Trout.
It is therefore a question of managing one’s skills, added value and public to organize a career plan. To “get a deal” or “grow in value” like a good old company would, you have to stand out. The result is a brand image, except that the marketing manager is the brand himself. The latter is often expressed by a bloated seven-word job title, a serious but not too serious profile photo, with a classy but still relaxed outfit, and with a plain but not depressing background in the background.
The CV relegated to the antique shop
In the world of work, two scenarios are repeated. The most cliché, a senior executive of a company (whether it is a start-up or a member of the CAC 40) sells himself on his blog or his LinkedIn account, produces “inspiring” and consensual publications on the right to error or his difficult childhood, which he was able to overcome to now earn “100 k” (100,000 euros) annual salary. This “influencer” represents his company. He is followed by many more people than the official account of his company, but is building a reputation that can serve him well if he wants to go it alone.
The other profile is also the independent, the freelance: the latter will rather choose to stage his work and his availability, to obtain new customers.
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