By increasing the warranty period of the new Peugeot e-3008 to 8 years, the French manufacturer hopes to remove the last doubts of certain buyers hesitating to go electric. Is this really necessary?
From the e-Lion conference broadcast this January 30 by Peugeot, this is probably the information that can really interest end customers of the French brand: the manufacturer’s warranty increases from 2 to 8 years on the new e-3008.
This may seem relatively anecdotal, but it is important enough to reassure some buyers who fear (unnecessarily) the breakdown of a technology that they do not yet know well. The lack of perspective on the operation of electric motors and the battery remains a barrier to purchasing. So, all means are good to convince you to buy in addition to a starting price starting at €44,990.
The first European brand to do so
The boss of the Peugeot brand, Linda Jackson, did not hesitate to specify that this change in warranty period is an element “ very important for customers » and who could “ game changer for the brand “.
Peugeot is in fact the first European manufacturer to offer such a warranty period. It must be said that European manufacturers have never really needed to use this commercial argument to reassure customers; the brand’s reputation for reliability is normally sufficient.
Long manufacturer warranties were until now rather the specialty of Asian brands like Kia and its 7-year warranty, or even BYD which offers 6 years of warranty, in order to have additional arguments to convince customers of the seriousness of the brand. It is surprising to see that Peugeot has just quadrupled the duration of its warranty, whereas it had been capped at the legal minimum of 2 years for years.
Linda Jackson presents it as Peugeot’s shock argument to accompany the launch of its Peugeot e-3008 SUV: “ we want to give them peace of mind and help them go electric without any stress. » It’s legitimate, but it still raises questions.
8 years or 160,000 km following the maintenance protocol (in the network)
To benefit from this extended warranty, it is necessary to follow the vehicle maintenance protocol (recommended in the Peugeot network of course): either every two years or 25,000 km. At the end of the first visit to the workshop, the warranty period is extended by 2 years, then so on up to the limit of 8 years. The buyer who does not scrupulously follow the manufacturer’s recommendations will therefore not be covered beyond the first two years.
The warranty covers the classic breakdowns of a car manufacturer: engine elements, charger, powertrain, electrical and mechanical components of vehicles. The battery-specific warranty remains identical to what the brand already offers across its entire 100% electric range, which was already 8 years or 160,000 km and a remaining battery capacity greater than 70%.
This guarantee will be available on the e-3008, and most certainly the e-5008 which will use exactly the same elements. According to the answers given by Phil York, marketing and communications director of Peugeot, other models based on the e-CMP platform (e-208, e-2008, e-308, etc.) should not benefit from it, including the future e-408 planned to be released in 2024. This still remains to be confirmed when the model will arrive on the market, this could change by then.
The marketing and communications director concluded the presentation of this new product with this sentence: “ This truly demonstrates the confidence we have in the quality and durability of the new e-3008. “. Some customers of the brand will undoubtedly find the statement particularly clumsy for the rest of the manufacturer’s range, but let’s give the benefit of the doubt to Peugeot. Above all, you must understand that more than any other model in the range, Peugeot is banking everything on the commercial success of the e-3008.
If you liked this article, you will like the following: don’t miss them by subscribing to Numerama on Google News.