This innovative digital experience, now available worldwide, combines immersive storytelling, stimulating round tables broadcast live, and gamification, in order to realize the impact of Responsible Beauty in the real world.
P&G Beauty launched today in the world of virtual storytelling, thanks to BeautySPHERE, on the occasion of the consumer electronics show, Consumer Electronics Show. BeautySPHERE takes its first steps in the metaverse by allowing visitors to interact virtually with the range of P&G Beauty brands, through real and simulated content.
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P&G Beauty launches BeautySPHERE at CES 2022: a virtual and immersive 3D experience that brings innovation and Responsible Beauty together. (Photo: Business Wire)
“BeautySPHERE is inspired by our ongoing commitment to find surprising new tools for people to connect with our brands, products and values,” said Alex Keith, CEO of P&G Beauty. “Thanks to these fully immersive digital experiences, we hope that visitors will be able to interact with our brands in new, surprising and loyalty-building ways. ”
BeautySPHERE, available from any desktop computer, offers a journey of discovery into the world of Responsible Beauty, P&G Beauty’s platform, which allows you to become a positive force in terms of beauty in the world. Through engaging content, live round tables, and a fun challenge, visitors will discover the interconnected principles of Responsible Beauty, which include sustainability, safety, transparency, quality and performance, as well as equality, inclusion and well-being.
Visitors to BeautySPHERE will be guided through immersive video content that will reveal how P&G Beauty has already implemented the principles of Responsible Beauty, through its portfolio of brands. The content underscores P&G Beauty’s commitment to Responsible Beauty, which consists of inspiring others, promoting progress, and accelerating positive change.
“Outside of BeautySPHERE, these principles promote real-world impact, and serve as a model for innovation and product development for generations to come,” said Alexis Schrimpf, Vice President of Design, Global Skin Care and Personal Care division. “We are delighted to share this approach with more people around the world, via BeautySPHERE. ”
During CES, BeautySPHERE will host six Responsible Beauty roundtables, broadcast live (Wednesday January 5 through Friday January 7), which will include discussions with researchers, brand experts and innovators from P&G, as well as with metaverse expert Cathy Hackl, who advised P&G on BeautySPHERE’s strategy, and Kelsey Impicciche, streamer on Twitch. Each roundtable will feature an in-depth discussion on topics related to product safety, equality, inclusion, and more. Visit BeautySPHERE.com for the full program.
BeautySPHERE attendees can also take a virtual tour of the world’s leader in plant science, the Royal Botanic Gardens, Kew, to learn how P&G scientists are partnering with Kew experts to verify that the plant ingredients used in Herbal Essences products bio: renew are genuine and of high quality. As part of this experience, visitors can authenticate their own botanical ingredients, guided by bestselling author, philanthropist and Pantene Ambassador Katie Piper who will educate visitors about the plants they will discover. Ms. Piper advocates for her own Responsible Beauty principles, regarding transparency and inclusion, by educating other survivors of acid assault. His foundation intends to build a world where scars do not limit a person’s functions, social inclusion, or sense of well-being.
Ms. Schrimpf added: “In the spirit of Responsible Beauty, each BeautySPHERE participant who completes our Herbal Essences virtual journey will have the opportunity to positively influence the real world, helping to plant a real tree in Veracruz, Mexico. , a region that supports the restoration of natural forest ecosystems. ”
BeautySPHERE’s interactive 3D experience is easily accessible from your home or any other location, via a desktop computer, at: BeautySPHERE.com. BeautySPHERE will continue after CES is a first in offering engaging educational and brand experiences. At the same time, to learn more about Responsible Beauty from P&G, visit https://us.pg.com/responsible-beauty/.
About Procter & Gamble
P&G serves consumers worldwide, with one of the strongest portfolios of trusted, quality and leadership brands including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® , and Whisper®. The P&G community operates in nearly 70 countries around the world. Visit http://www.pg.com for the latest news and information about P&G and its brands. For more P&G news, find us at www.pg.com/news.
About the Royal Botanic Gardens, Kew
The Royal Botanic Gardens, Kew is a world renowned scientific body, respected internationally for its exceptional collections and expert scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens are a major international attraction, and one of London’s main tourist attractions. The 132 hectares of Kew Landscaped Gardens, and Wakehurst, Kew’s Wild Botanical Garden, attract over 2.5 million visitors each year. Kew Gardens were declared a UNESCO World Heritage Site in July 2003, and celebrated their 260th anniversary in 2019. Wakehurst is home to the Millennium Seed Bank, Kew, the world’s largest wild plant seed bank . The Royal Botanic Gardens, Kew receives approximately one-third of its government funding through the Department for the Environment, Food and Rural Affairs, Defra, and research tips. The additional funds needed to support the essential work of the Royal Botanic Gardens at Kew come from donors, members, and commercial activities, including ticket sales.
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