Phil Spencer says Microsoft’s relationship with Activision has ‘changed’, calls for culture change


It’s been a while since nobody took a position on the turmoil in which the giant Activision Blizzard finds itself. And because he often offers an informed opinion on the industry, Phil Spencer evokes the new relationship he has with the publisher.

Let us give back to Caesar what is rightfully his, since the Xbox branch manager had quickly taken a position on the thorny subject of Activision Blizzard, still subject to proceedings in the superior court of Los Angeles for having favored a sexist policy that leaves harassment and income inequality, a potential recourse for breach of its fiduciary duty, another procedure for “inability to preserve the history of employees and resigning two years after their departure” (aka “destruction of documents” ) and finally to have concealed the investigations that have taken place in the company since 2019).

Activision, reaction

Last November, Spencer said he was already “disturbed and deeply troubled” by the many scandals aroused. Since then, the relations between the two parties would not be the same.

Invited to talk about the changes made by the “metaverse” at the microphone of the New York Times, the person also had the opportunity to discuss the “case” Activision Blizzard. While being careful not to go into details, he assures that Microsoft has not remained deaf to the controversy:

I’m not going to go into detail and speak publicly about the partnership we have with a player like Activision. But we’ve changed the way we work with them, and they know it. It is not for us to judge the CEOs of other companies. They are chosen by the shareholders and the board of directors.

The carrot and the stick

But because Microsoft does not intend to pose as a lesson-giver, Spencer explains that Microsoft’s approach is not simply to blame the many (and bad) decisions of Bobby Kotick and his clique, but rather intends to play a role of ‘accompanying person:

I’d rather we learn from a partner, or share our own teachings with them, than just point fingers at them.

The first thing we need to do is make sure that people can freely talk about what is happening to them. It is obviously easier to set up internally, but I think we need to allow people to speak up more widely. We need to make a cultural effort on how to build trust with whistleblowers. That they can speak out without fear of reprisal.

What do you think of Phil Spencer’s position? What should be the role of major manufacturers vis-à-vis Activision Blizzard? Let us know your sliced ​​reviews in the comments below!



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