Phil Spencer intends to make Xbox’s new exclusivity policy heard… and we understand that, especially compared to direct competition.
This is the news that could once and for all put an end to the console wars: some Xbox exclusives are starting to be exported to the competition, and direct competition especially since they are arriving on PlayStation. That said, everything may not be so rosy. This renewal in Microsoft’s commercial strategy is an opportunity for its executives to work on the company’s image, even if it means highlighting how they are very different from the competition.
Xbox builds its new identity
Received for a long interview by IGN, Phil Spencer spoke at length about the strategic change currently taking place at Xbox. The business manager took the opportunity to confirm, once again, that the exclusives stamped with the green X will no longer necessarily be so exclusive. The Sony console will receive new games developed by Xbox Games Studios.
But Spencer isn’t losing his mind. This interview is also an opportunity to highlight how Xbox now differentiates itself from PlayStation in terms of its exclusivity policy. He thus emphasizes his desire to “ give players the choice to do what they want to do and who they want to play with “. Here he talks about the next Call of Duty, the highly anticipated Black Ops 6, which will arrive in Xbox Game Pass. For him, it’s a way of letting freedom for the public to buy from people or subscribe to the subscription, according to their convenience.
The boss of Xbox Games Studios took the opportunity to take a swipe at the competition… and more specifically, we understand, at PlayStation. In fact, by driving home the point about the choice left to the players, Spencer specifies that he does not want to fall into “ questionable practices to force you to do this [qu’il] seen[t] that you do “. According to him, this approach aims to get away from restrictive practices. It would also be a way to promote better inclusiveness in the video game industry.
We feel here that communication is evolving to give another image of Xbox to players. An image constructed in contradiction with the competition. However, it should be noted that this reversal in the exclusivity policy does not prevent the consoler from offering new machines. Although it sells less than PlayStation on this point, it is not decided to give up the game.