PHOTOS Deva Cassel and Tina Kunakey extremely close, they appear to be accomplices in the decoration of Jacquemus

The director of the Jacquemus fashion house, Simon Porte Jacquemus, was decorated Knight of Arts and Letters on Saturday at the age of 34, the youngest designer to receive the badge, taking the opportunity to launch an appeal to “support the younger generation“. The family and friendly ceremony was organized in the new premises of the French brand, 7,000 m2 in the heart of the 8th arrondissement of Paris, in the presence of Delphine Arnault, from the LVMH group, against a backdrop of persistent rumors of entry into the capital or of repurchase of the independent house since its creation.

During this ceremony, the fashion designer’s husband, Marco Maestri, was present as were many stars: Laetitia Casta, Amanda Lear, the rapper Kalash and his partner Clara Kata but also Deva Cassel (fruit of the love between Monica Bellucci and Vincent Cassel) who was very close to her dad’s ex, Tina Kunakey. Very close, the two women posed together in front of the photographers, thus proving that the separation of Tina and Vincent had in no way tainted their relationship.

The distinction, awarded by the Ministry of Culture in 2021, during the Covid epidemic, was presented to him by the “popess of fashion”, the editor of the magazine Vogue international, Anna Wintour. “It is remarkable to see such a talented and determined young man follow such a personal path to such early recognition, a fantastic achievement and a source of inspiration for younger people.“Ms Wintour told AFP.

“You have to remember that this is a young man who only started in 2009 and has achieved everything he has achieved by simply following his heart”, she added. “There is a very heavy context for young creation, it is crucial to go to fashion shows, to encourage them, to support them. It’s an important message that I wanted to give.” for his part declared the French designer to AFP.

An incredible success story

Launched in 2009, Jacquemus has experienced an unprecedented success story, driven by aggressive marketing and a community of loyalists who have promoted the brand, “who made the footer below the horoscope”in the words of Mr. Jacquemus, among the best-known French houses of its time.

The company, which only has one store in the world, avenue Montaigne in Paris, had indicated to Business of Fashion magazine that it had passed the 200 million euro milestone in 2022 and was aiming for half a billion in turnover. ‘by 2025. Very present on social networks, Simon Porte Jacquemus always appears natural and smiling, unlike his peers with a darker and elitist image.