Even though Koch Media is not the best-known name in the video game industry, it remains a major company in the market. This German distributor is also becoming a publisher via its labels Deep Silver and PrimeMatterand is therefore behind big productions like Saints Row (available from €49.99 on Amazon.co.uk) Where PayDay 3. As a reminder, it was bought by Embrace Group in 2018, to become one of its many operational groups.
However, there will be a small administrative and aesthetic change for the firm. Forget Koch Media GmbH, it was decided to rebrand the whole company in PLAION. The objective seems above all to reach out more to the international market, which often tended to pronounce his name in “rooster” rather than “kor”with all that this implies for English speakers… And who says new name says new logo, marked by its button Play and its ribbon, “symbol of connection and link”.
Klemens Kundratitz, co-founder and CEO of PLAION says: “Over the past 28 years, we have built a strong company in which we have partnered with many key players in the industry. By joining the Embracer group in 2018, our growth has accelerated and we continue to diversify. In order to reflect the evolution of our company, in terms of content, but also of geographical location as we expand throughout the world, we have chosen this new name so that it perfectly embodies who we are and the path we have taken. undertaken “.
“Our new name allows us to leverage our rich history as a publishing partner, but also our remarkable and ever-growing international network of development studios and creative people. All this in order to continue to offer a high quality service to our partners, to highlight our ambition as a global player in the entertainment industry, but also to reinvent ourselves. Our wish is to be able to inspire our teams and partners, in order to enable them to reach their full potential”.
“Our industry is incredibly dynamic, the expectations of consumers and our partners are constantly changing, so it is essential to recognize this. We build on our solid foundation, while embracing the change that will bring us something new, something better. As PLAION, we look back on our years of success, while striving for more, much more. PLAION is a promise, that of offering incomparable experiences to our consumers. I am happy and proud to continue our adventure as PLAION” concludes Klemens Kundratitz.
This shouldn’t change much for the consumer, except disturb him at the next mention of PLAIONa very generic name to which it will be necessary to adapt.
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