It was 70 years ago. Marilyn Monroe posed on the cover of the first issue of Playboy. Today, the erotic magazine is only available digitally, but the globally successful firm has been able to diversify its activities. After multiple derivative products, Playboy is launching a collection of 34 sex toys. It is ultimately only the logical continuation for the famous rabbit brand.
© Playboy / Lovers Stores
This collection does not claim to bring any major revolution to the sextech market. However, it tries to address all sexualities. We therefore find the now essential clitoral stimulator, called here Palm Vibrator. Playboy could not escape the famous bunny and offers five different models. For the rest, anal plugs, masturbators, vibrators or even pelvic rings make up the Playboy Pleasure collection. And if the first toy is sold at a price of $42, the most expensive still reaches $200.
The Playboy Pleasure Palm Vibrator. © Playboy / Lovers Stores
With Playboy Pleasure, the American firm is attempting a winning move in a booming market. She is also trying to restore her often damaged image by offering sex toys for everyone, she who had “Entertainment for Men” as a slogan until 2018 — today “Entertainment for All”. The US site Well and Good further asserts that “people who identify as women would now represent half of the consumer base” from Playboy.
Playboy Pleasure toys are currently only available online on the North American Lovers platform. French consumers will have to be patient before they can test one.