Many brands have understood for a while that associating with a video game license known by all was potentially a good, even an excellent idea. The problem is that sometimes the result does not live up to the fans’ expectations. We were able to witness several big failures on headlines which somewhat burned our terry cloth. We can rethink with a little difficulty the League of Legends X H&M collaboration which certainly was more than affordable, but whose design was worthy of a first-year graphic design student. We will pass over in silence the collaboration with Bershka which was in bad interstellar taste.
Pokémon X Converse: honors
On the Pokémon side, listing all the existing collaborations would take way too long. The license is already more than 25 years old and over time, many brands have sniffed out the right vein by associating their names with one of the most popular games in the world. Ready-to-wear level, there is plenty to do, and as for League of Legends, the game has not escaped some horrors coming out of deranged brains. As evidenced by these magnificent shoes or even this bucket hat, a must have for the summer (and which must still be attributed to Bershka).
This time it’s Converse who got down to the task, and as much to say that the result is rather convincing. The Pokémon Company and the Japanese subsidiary of Converse have teamed up to create four new models. All in sobriety and with pastel colors, you have the choice between four pairs inspired by Pikachu, Eevee, Charizard and Mewtwo, which are among the most famous Pokémon of the first generation. Each model also comes with a small description of the Pokémon and a Poké Ball depending on the pair.
Available in France or not?
Unfortunately, the first information seems to indicate that these models will only be available for sale on Japanese territory. Marketing should start in June 2022 and each pair will cost 9900 yen, or just under 74 euros. A more than reasonable price when you know that the starting price of a basic pair of Converse is 65 euros.
This is not the first time that the American brand has interfered in the world of video games. In 2011, Converse teamed up with Super Mario for the game’s 25th anniversary.. You could see the landscapes of the game, but also the most famous plumbers or the protagonists of the license.
If you like Pokémon, you might not like some in their classic form, but did you know that there are chromatic versions of these pocket monsters? In this new article, we invite you to discover the top 10 of the most beautiful shiny according to the editorial staff.