According to a study conducted in the United States with more than 5,000 respondents, the majority of electric vehicle buyers do so for reasons that are not related to the environment. What do we learn from this Polestar survey?
If the environmental benefit of electric vehicles is no longer to be proven, it is clear that many buyers are switching to the connected car for other reasons. And it is not the Polestar survey that will say the opposite: more than 55% of respondents admitted that the reasons that led them to buy an electric vehicle were not related to ecology.
Different profiles according to age
Among the approximately 5,086 American respondents, Polestar shared different findings revealing the reasons for buying an electric vehicle, and certain profiles emerge, in particular according to age. Here are the results to remember: only 28% of 57-75 year olds trust a new brand of electric car, this figure rises to 57% for people aged 25-40.
On average, all ages combined, 46% of respondents are even more likely to consider new brands like Polestar when it comes to acquiring an electric vehicle. This no doubt explains the success encountered by Rivian, in particular with their announcement of the R1T electric pick-up: a start-up manufacturer of electric vehicles is no longer scary these days.
The environment in the background
For younger profiles (18-24 years old), the image that an electric vehicle conveys is an important factorwith no less than 12% of respondents in this age group admitting that this is even the most important criterion that would make them choose an electric car over a thermal one. Among the oldest, the image returned seems to be much less of a criterion of choicewith only 4% of 57-74 year olds seeing this as important.
In addition, Polestar reveals that in-car technologies, infotainment offer and connectivity are things that are very important for potential future customers. Offering a coherent digital ecosystem has therefore become a priority for many manufacturers, in order to capture an increasingly present tech-savvy clientele.
The survey conducted by Polestar focused on the current state of acceptance of electric vehicles in a broad sense, but also on the charging infrastructure and the perception that potential customers have of an electric car when looking to replace their current vehicle, or buy a new one.
Remember that Polestar currently has a model not sold in France, the Polestar 2, and that from 2022, the firm plans to release one new electric vehicle model per year, starting with the Polestar 3 SUV in next October. Over here, and due to a long legal tussle with Renaut linked to the brand logo, the Swedish company does not yet have authorization to sell its vehicles in France.
We will probably be treated to a production version of the Polestar O2 concept, revealed last spring. In any case, this is what the CEO of Polestar, Thomas Ingenlath, wants, if we are to believe his…
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