P.orsche sold more than 300,000 cars for the first time last year. The sports car manufacturer, which belongs to the VW Group, announced this on Wednesday in Stuttgart. Compared to the previous year, this means an increase of 11 percent or almost 30,000 cars. The company had its all-time high in 2019, when a total of around 280,000 cars were delivered.
However, the record value went back to the good values from the first half of the year. From January to June, Porsche had sold a total of 153,000 cars, 36,600 more than in the first half of 2020. In the second half of 2020, Porsche then sold around 148,000 cars, 7,000 fewer than in the second half of 2020.
Porsche benefits from the fact that the VW group installs its scarce semiconductors primarily in cars that make a lot of money. In view of the shortage of chips, almost all manufacturers are pursuing this strategy. Therefore, the sports car manufacturer has fewer delivery problems. However, the values from the second half of the year suggest that Porsche does not have unlimited chips.
Sales rose in all regions: in the USA by more than a fifth, in Europe by 7 percent, in China by 8 percent. Almost every third car was sold there, with almost 96,000 deliveries, and the country continues to be the company’s largest single market.
The proportion of SUVs is falling
Most of the cars that Porsche sells are – as in previous years – no sports cars at all, but SUVs, i.e. sporty city SUVs. The company delivered more than 170,000 Macans and Cayennes together. However, for the first time in years, their share is below 60 percent.
Among the sports cars, the all-electric Taycan was the most popular, bought by more than 41,000 customers. The Taycan had already left the traditional 911 model behind when it came to deliveries after the third quarter. This now came to a good 38,000 deliveries.
“Demand is still high and our order books are well filled. We are therefore starting the year 2022 full of vigor and confidence – and that worldwide in all regions, “says Detlev von Platen, Chief Sales and Marketing Officer, as quoted in the press release. The result shows that the electrical strategy is working and is in line with customer preferences.