Bilendi relies on the strength of a proprietary model generating data quality at the highest market standards
Paris, February 7, 2023 – Bilendi, one of the European leaders in technologies and data for studies, bases its development on a proprietary model giving it quality of its data and its processes at the highest market standards.
Recent development of a “Marketplace” model exposed to risks
In recent years, players have been offering “Marketplaces”, automated platforms that bring together hundreds of millions of “consumers” through thousands of “publishers”. These “consumers” are email accounts, web traffic redirected to customer questionnaires, or accounts on mobile applications. The platforms therefore do not have the same means as a company that owns panels to control their origin, their behavior over time, their rewards, etc.