Targetspot strengthens its presence in Spain
Targetspot (ex-AudioValley), global player in AdTech and monetization
digital audio, today announces a partnership with Grupo Godó. This agreement
with one of the largest publishers in Spain provides the Company with extensive
targeting capabilities in the Iberian Peninsula for new audiences,
especially Generation Y.
Grupo Godó owns several media including La Vanguardia newspapers
and Mundo Deportivo, as well as Rac1, the fourth commercial radio station in Spain.
Rac1 is a real benchmark for millennials in Catalonia, where the station
achieves 39.3% market share.