Meat processing is made visible again here
The heart of the modern store concept is definitely the service counter with its own trained butchers and in-house cold store – a very daring step that actually doesn’t fit into the concept of a classic discount store, as Penny Managing Director Mario Märzinger notes on our tour of the flagship branch. According to the first impression, the risk should have paid off and the concept of the meat service counter will soon be introduced in other branches, so Penny hopes.
Premiere in Burgenland – Penny puts meat in the spotlight in Weppersdorf
