A “Letter to the French”, a video, and now a poster. The “Avec vous” account, a platform dedicated to presidential candidate Emmanuel Macron, published a first official campaign poster this Saturday, March 5.
The now candidate of En Marche, officially launched in the race for his own re-election, thus reveals himself in a poster of the most sober, navy blue suit, sketching a slight smile.
Behind him, an anonymous crowd, blurred, which seems to follow him. This re-election poster is reminiscent of the one that had been implemented in April 2017. It was then for Emmanuel Macron his first campaign for the supreme office.
Today, the outgoing president and candidate president, appears a little more wrinkled and graying temples. Evocative signs of an exhausting exercise of power.
— Emmanuel Macron with you (@withyou) March 5, 2022
If the style of the poster may seem very simple, it is the same for the slogan chosen, which is intended to be short and direct.
At a time when the country is going through a serious geopolitical crisis, against the background of the war in Ukraine, he holds in barely four words, “Emmanuel Macron with you”, for a president who undoubtedly wants to be as protective as unifying. Below, the dates of April 10 and 24 dedicated to the presidential election.
A campaign parasitized by the war in Ukraine
The day before, the President of the Republic had already appeared on a video relayed on the YouTube channel “Avec Vous”, dedicated to his campaign.
In it, Emmanuel Macron evokes precisely the difficulty he had to formalize his candidacy because of the war in Ukraine.
“Call me Mr. candidate”, nevertheless wishes to underline the one who is also chief of the armies and who has probably never been in the “at the same time” since 2017.