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The Insoumis Jean-Luc Mélenchon campaign team presented the plan for its first major meeting in 2022 on Wednesday, which will be … immersive and olfactory.
“Cube” of giant screens, diffusion of images in 360 ° … and even of smells: the campaign team of Insoumis Jean-Luc Mélenchon presented Wednesday the device of his first big meeting of 2022, wanted “immersive” on January 16 in Nantes, three months before the presidential election.
“In a hall, we are going to build a structure that can hold 3,000 people, a sort of cube 50 meters wide and six meters high, all of the walls of which will be screens on which 16 video projectors will project images in (definition) 28K “, described the LFI deputy Bastien Lachaud during a press conference. FFP2 masks will be distributed to participants.
“To this will be added 96 m2 of LED panels on the ceiling which will complete the immersion”, he said, “to immerse the spectators in different universes linked to the themes of the speech” of Mr. Mélenchon, who will be ” in the center, on a central stage “.
“The visual stimuli will be accompanied by a spatialized sound” and “natural scents” diffused in the room “as the speech progresses” in order to “project both our candidate and our ideas into the future we want as progressive and positive as possible “, also argued Mr. Lachaud.
For the rebellious member Clémentine Autain, “thanks to this innovative and modern technology”, the 3,000 supporters of Mr. Mélenchon will be able “to feel emotions and our project of the world after”.
Innovative technologies
In the first part of this meeting, which will begin at 2:00 p.m. at the Parc des Expositions de la Beaujoire, fragments of philosophical, political, literary texts and poems will be read by members of Parliament and of the Popular Union. Then Jean-Luc Mélenchon will intervene to “repeat the main lines of his campaign”, explained Ms. Autain to the press.
Jean-Luc Mélenchon has already used innovative technologies to campaign: in November 2020, he held his first meeting in augmented reality after having held a meeting in holograms during his presidential campaign in 2017.
The holograms will also be used again at a gathering scheduled for April 5 which could “be held simultaneously in seven large regions,” Mr. Lachaud also announced.
Before that, Mr. Mélenchon will hold two other meetings in January: the 19th in Strasbourg and the 24th in Bordeaux.
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