Amazon is preparing a new formula with advertisements for Prime Video, according to information from the Wall Street Journal. After Netflix, Disney + and the others, the streaming service is currently looking for the ideal method to integrate this new subscription into its catalog, in particular by negotiating agreements with its partners like Warner Bros and Paramount.
Formulas with advertising are popular at the moment with streaming services, and few are those who have not yet succumbed to the temptation to offer one to their subscribers. While Netflix and Disney+ already have this option, Prime Video is still resisting. Admittedly, Amazon does offer Freevee, a completely free ad-supported streaming service, but it is not available in France.
As you might expect, that’s about to change. Discussions are indeed underway within the offices of Amazon, to determine the right way to integrate a cheaper formula, but with advertising, within its streaming platform. In other words, advertisements there will be, that’s for sure. It now remains to determine the impact on users.
Related — Prime Video uses AI to boost dialogue sound, no more turning on subtitles so you don’t miss a thing
Prime Video will soon offer its own formula with ads
As the Wall Street Journal report, one of the possibilities is indeed not to offer a cheaper formula, but rather to encourage users to pay more to remove all advertisements from the platform. A strategy that would go against the standards of the competition, but which could be explained by the real price of subscription to Amazon Prime, given the many other advantages offered by it.
Another interesting information, Amazon could also approach Warner Bros as well as Paramount in order to add advertising on their content via the Channels tab. Remember that the Pass Warner landed in France in April and now allows access to the channels owned by the firm. According to sources at The Wall Street Journal, the ads being served will be “short”. Hopefully we have the same definition of this word.
Source: Wall Street Journal