Feared for several months, the ax has finally fallen. The Prisma Media press group formalized, Thursday October 26, the cessation of the publication of the magazine Management and removal of the media’s website Neon. The decision was communicated by the group’s management to employee representatives, through an information-consultation procedure, during a social and economic committee (CSE) held on Thursday, which continued on Friday morning.
The ten people concerned had been warned the previous week by the hierarchy and must now also be offered reclassifications within the press group. Contacted, they did not respond to our requests, but bitterness dominated in recent hours in the premises of Gennevilliers (Hauts-de-Seine).
The economic magazine, the first issue of which was published in 1995 under the title The Essentials of Management, has been weakened by the crisis due to Covid-19. While its paid distribution in France was around 40,000 copies in 2019, it is half that today. Likewise, from 15,000 subscribers in 2020, the figure would have fallen to 6,000 in recent months.
“Non-existent social dialogue”
“The stock has been structurally loss-making since 2017, even if losses have been reduced in recent years”, explains Emmanuel Kessler, director of economic editorial at Prisma Media, without specifying to what extent the title was in the red financially. In 2020, losses were 571,000 euros, while forecasts are around 300,000 euros in deficit in 2023, according to our information.
The last paper issue of the bimonthly (monthly before February 2022) “coach” for executives and entrepreneurs is scheduled for Thursday, November 9. It will therefore disappear from newsstands at the beginning of 2024. Mr. Kessler argues that the brand must survive online, particularly through its podcasts and social networks. However, the magazine does not exist by itself online; it has always been just a section of the website of Capital.
“The Management vertical is in the top five sections of the website and we intend to make this grow.defends Mr. Kessler. Topics around teleworking, the balance between professional and personal life, or even corporate social responsibility interest our readers more digitally than on paper. »
To compensate freelancers who regularly contribute to the economic magazine, negotiations will begin on Monday, November 6. Internally, “ social dialogue was non-existent on Thursday”deplore Valérie Davoine, secretary of the CSE, and Célia Antonini, SNJ-CGT union delegate. “We do not understand why things did not improve after the formal notice from the labor inspectorate in January (…)requesting a reassessment of psychosocial risks”adds the latter.
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