Signs are multiplying their offers, intended to retain and win over customers, in a context of rising prices.
This is the current paradox of supermarkets: prices are rising, but bargains are multiplying. In this period when purchasing power is constrained by inflation, the French are particularly sensitive to promotion, and distributors know it. They compete in ingenuity to seduce consumers despite generally rising prices (+ 2.89% over one year in April, according to market research specialist IRI). “In this period, it is only by improving their price and promotion image that they will gain market share“, underlines Laurent Landel, the president of Bonial, which references the catalogs of the various signs.
Read also Inflation: why the French are not all equal in the face of soaring prices
Since the beginning of the year, the weight of products on promotion in the turnover of brands has increased, from 21% to 21.6%, notes Nielsen. Distributors concentrate their efforts on expensive and family products. Dishwasher tablets, alcohol (whisky, aniseed alcohol, rum), chocolate or…
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