The “Tirol Collection” has been around for 20 years. One of the first products in the range was the knitted Tirol hat – a bestseller. For the anniversary, attempts have now been made to manufacture the cap in Tyrol and with exclusively local materials. The prototype was successful, but series production is not possible.
From the raw material to the production, everything on the cap should come 100 percent from Tyrol, according to the idea of the Lebensraum Tirol Holding. Even the design comes from a Tyrolean head: the musician Manu Delago was inspired by nature. After it was clear what the hat should look like, it was time to manufacture it. Processing turned out to be difficult Suitable knitting material was finally found in industrial hemp from East Tyrol. Textile fibers can be made from its stems. But there are no machines in Tyrol for this process. Therefore, centuries-old equipment from the Ötztal local history and open-air museum had to be used for processing. Processed into fibers, the stalks were then spun into yarn together with wool from Tyrolean mountain sheep. Now two Tyrolean hobby knitters went to work. They processed the wool into a prototype. The experiment “Hat – 100% made in Tyrol” was thus a success. Production in Tyrol not profitableBut it will take some time before the product can go into series production. Josef Margreiter, CEO of Tirol Holding, explained that the extraction and production of raw materials still needs to be adapted and further developed. However, you want to stay on the ball in order to make the “hat – 100% made in Tyrol” possible.