Mallorca is overrun by tourists every year, and pictures of overcrowded beaches are almost part of it. But an advertising agency from Palma wants to take action against this problem and has come up with logos with a provocative saying: “Don’t tag this beach, bitch!” This is reported by “ Mallorca Magazine “.
This is intended to discourage tourists from tagging idyllic beaches on social media. The advertising agency La Indis launched its campaign last summer. Until now you could download the logos.
“Don’t tag this beach, bitch!”: Stickers are very popular
Now there is a change: The message is now also available as a sticker and is very popular. So far 1000 stickers have been printed, about half are already gone, writes “ Last minute “. Every weekend they would leave a handful at the office door. There are no more on Mondays, says Virginia Moll from La Indis.
According to Moll, a tourist has already inquired about the reason for the stickers. “He thought it was a great idea. He told us that tourists are the first to feel cheated when they arrive in Mallorca and see that the idyllic postcard that is being sold to them does not exist,” Moll is quoted by ” Majorca Daily Bulletin “quoted. However, overcrowding also affects the lives of residents. Because that would make it more expensive and the quality of life would worsen.
As the ” Mallorca newspaper “ reported that Mallorca had 12.5 million visitors from abroad and within the country in 2023. According to the statistics agency Ibestat, a total of 17.8 million people came to the Balearic Islands.