The PS5 remains one of the most sought-after products on the market, more than a year and a half after its release. To meet demand, Sony is committed to accelerating production despite the containment measures against Covid-19 in China.
Since its release on the market in November 2020, the PS5 has established itself as one of the rarest products of the moment. This chronic shortage is notably the result ofa general lack of microchips and an extremely strong demand from players.
Despite the shortage, Sony has also managed to sell 13.4 million PlayStation 5 in less than a year. The situation is aggravated by the proliferation of speculators, who are monopolizing all PS5 stocks. To meet the strong demand despite the scalpers, the Japanese giant is doing its best to speed up production consoles.
Sony assures PS5 production will improve
During a meeting with Sony investors, Jim Ryan, the head of the PlayStation division, assured that PS5 production will pick up speed. “We expect further significant increases in console production, which brings us to production levels that we have never reached before”reassures Jim Ryan, anxious to reassure investors and shareholders.
Nevertheless, the manager is aware that a series of obstacles stand in Sony’s way, such as containment measures decreed in China. To stem the increase in Covid-19 cases, China is imposing strict measures on its citizens, especially in industrial areas. Several factories in Shanghai are shut down and the recovery promises to be difficult. The Chinese containment should also slow down the production of the new iPhone 14.
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Despite the return of the coronavirus in China, Jim Ryan seems confident and assures that “things are definitely looking up” . Thanks to a rebound in production, Sony hopes record an increase in PlayStation 5 sales In the coming months. To boost sales, the Japanese group can also count on the launch of PSVR 2, its new virtual reality headset.
Source: Reuters