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(AOF) – The Publicis group announced that it had acquired Mars United Commerce, “the largest independent e-commerce and retail marketing company,” according to a press release. The amount of the transaction would be more than $500 million, according to Les Echos du jour. This is Publicis’s largest acquisition in five years after the acquisition of Epsilon ($44 billion). In 2024, the communications giant acquired Sapient for $3.7 billion.
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