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(CercleFinance.com) – Publicis announces the acquisition of Mars United Commerce, ‘the largest independent commerce marketing company in the world’.
With more than 1,000 employees in 14 centers around the world, Mars helps marketers make their products the first choice for consumers in online and offline shopping ecosystems.
‘Under the leadership of CEO Rob Rivenburgh, Mars’ proprietary technology and solutions will expand and enhance Publicis’ existing commercial capabilities,’ the group said.
Arthur Sadoun, CEO of Publicis Groupe, said: ‘With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect those insights at the individual level to the new media channels that work hardest for their business: connected TV, commerce and creators.’
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