(Boursier.com) — Publicis announces the acquisition of Profitero, a world-leading SaaS platform in commerce intelligence, which enables brands to increase their sales and profitability.
Profitero provides more than 4,000 brands in 50 countries with actionable insights and visibility into 70 million products sold online across more than 700 e-commerce sites every day.
As the boundary between physical and online commerce gradually disappears, thanks to sales driven by digital, Profitero brings data to brands across all their distribution channels, in order to anticipate, activate and automate the implementation of the best strategies to increase the online sales of each of their products.
Within Publicis Groupe, Profitero will benefit from all the resources and expertise to enrich and develop its offer beyond data analysis.
Profitero will become the first global platform which, thanks to predictive intelligence, will provide brands with information enabling them in particular to offer the best product experience, optimize their description, improve their referencing, compare price compared to the competition, to know their availability and to follow the comments and opinions of consumers.
Profitero’s products, technology and 300 employees will help expand and further strengthen the Commerce expertise of Publicis Groupe throughout the world.
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