(CercleFinance.com) – Publicis today announced the acquisition of Publicis Sapient AI Labs, an artificial intelligence (AI) research and development joint venture launched in 2020 as a partnership between Publicis Sapient, Elder Research and Tquila.
Publicis Sapient AI Labs will be fully part of Publicis Sapient, the digital business transformation company of Publicis Groupe.
This acquisition will strengthen Publicis Sapient’s data and AI capabilities and enable it to develop innovative solutions across all business sectors.
‘The acquisition of Publicis Sapient AI Labs will accelerate our generative AI offerings, playing a critical role in enabling our clients to apply data and AI solutions to solve complex business problems.’ said Nigel Vaz, CEO of Publicis Sapient.
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