(Boursier.com) — Against the tide, Publicis advances 0.9% to 72.4 euros at midday in Paris. The stock benefits from strong support to the extent that Morgan Stanley has resumed monitoring of the stock with an ‘overweight’ recommendation and a price target of 90 euros. The bank says the ‘transformational’ acquisitions have strengthened the company’s product offering and increased its revenue diversification from ‘pure advertising’. She also believes that Publicis is well placed to continue to outperform agencies.
The market is now clearly positive on the stock since, according to the ‘Bloomberg’ consensus, 13 analysts are ‘buy’, 5 are ‘hold’ and only 2 are ‘sell’. The average twelve-month objective is set at 87.96 euros.
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