(CercleFinance.com) – Publicis Groupe today announces the launch of CitrusAd, powered by Epsilon, a self-service retail media platform that gives brands the ability to manage their campaigns online and in-store.
As a reminder, the term ‘retail media’ generally refers to all advertising offers that may be offered by distribution brands, whether traditional distribution or e-commerce.
In particular, this platform allows brands to extend their marketing through high-impact advertising formats to increase on-site and in-store sales, with a direct link to a brand’s marketing investment.
According to Publicis, this launch fulfills its promise to unite onsite and offsite capabilities with transparent transaction-validated measurement, leading the next generation of identity-driven retail media platforms.