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Publicis: launches the CitrusAd ‘retail media’ platform – 06/16/2022 at 12:53


(CercleFinance.com) – Publicis Groupe today announces the launch of CitrusAd, powered by Epsilon, a self-service retail media platform that gives brands the ability to manage their campaigns online and in-store.

As a reminder, the term ‘retail media’ generally refers to all advertising offers that may be offered by distribution brands, whether traditional distribution or e-commerce.

In particular, this platform allows brands to extend their marketing through high-impact advertising formats to increase on-site and in-store sales, with a direct link to a brand’s marketing investment.

According to Publicis, this launch fulfills its promise to unite onsite and offsite capabilities with transparent transaction-validated measurement, leading the next generation of identity-driven retail media platforms.



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