The advertiser announces the acquisition of Tremend, a software publisher whose customers include Carrefour, ING and Orange.
Publicis strengthens Sapient’s offer with the acquisition of Romanian Tremend | Photo credits: Publicis
Small external growth operation for Publicis Groupe, which announces the acquisition of the company Tremend in Romania. It is a software publisher, which will strengthen the skills of the advertising subsidiary Sapient, bought in the United States in 2014 for 3 billion euros and specializing in digital marketing and communication.
Tremend is a major player in this sector in Central and Eastern Europe, Publicis said in a statement, with rapid growth since its inception in 2005 and more than 60 million end users of its software developed for its customers. Publicis Sapient will leverage Tremend’s technological expertise to develop its new global distribution center in Europe.
2,500 employees in 2025
Tremend is based in Bucharest. Its customers include leading companies such as Carrefour, ING and Orange.
” The integration of Tremend with Publicis Sapient is an important step in the expansion of our distribution model on a global scale, commented Nigel Vaz, Managing Director of Publicis Sapient, we plan to rapidly increase the workforce to reach 2,500 employees by 2025, and thus accelerate our geographical presence in Europe “.
DL