With its antibacterial sprays and gels, the French SME specializing in natural products boosted its sales.
With the health crisis, it is difficult to escape Puressentiel’s sanitizing sprays and antibacterial gels. “Even though the brand was already well known, the Covid has accelerated the movement: our products are part of people’s daily lives», Rejoices Rocco Pacchioni, executive director of this French SME, specializing in aromatherapy, whose sales have doubled in five years.
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Number 5 in sprays and gels before the Covid, the company has established itself as the leader in pharmacies for these products, ahead of the historical players (Cooper, Hartmann, etc.). The attraction for products of natural origin has driven demand. After growing by more than 30% in 2020, to 110 million euros, the company’s turnover is expected to remain stable in 2021 due to a rebalancing of sales. Certain products (anti-lice, respiratory products, etc.) suffered from the onset of the crisis. Since then, the growth of gels and sprays has slowed, while that of rollerblading for joint pain has …
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