Qwamplify: a complicated period

Context. Since the end of 2022, Qwamplify has been going through a difficult period. From a cyclical perspective, the company is impacted by the drop in household consumption and the increase in its costs. Qwamplify also has to deal with a drop in e-mailing campaigns linked to a more restrictive regulatory context. Present in digital marketing, Cédric Reny’s company has existed since 1997. For brands, it works to recruit new customers and retain old ones. It manages promotional schemes, gaming campaigns, loyalty programs, etc.