Record rating: Apple exceeds $ 3 trillion on the stock market


The American firm has exceeded a symbolic capitalization threshold. A first in stock market history.

The foray was short lived, just a handful of seconds, but it was enough for Apple to score a record in stock market history. For a moment, Monday shortly before 8 p.m. (French time), the Cupertino company crossed the symbolic threshold of 3 trillion dollars in capitalization. This record testifies to the success of a group whose value has increased almost tenfold since the departure of Steve Jobs. The action ended up 2.50% to 182.01 dollars. Monday, closing, AAPL, the initials of the title listed on the Nasdaq electronic stock exchange, weighed a trifle of $ 2,986 billion.

In early August 2018, the first company to pass the $ 1,000 billion mark, 38 years after its initial public offering, Apple only needed two years to cross the $ 2,000 billion mark, then sixteen months to go beyond 3,000 billion. Microsoft, Bill Gates’ rival, is the only other company in the world whose stock market value exceeds $ 2 trillion.

And nothing seems to be able to stop the progress of Apple’s course. Not even a shortage of silicone, an essential component in the manufacture of electronic chips, or the disruptions linked to Covid-19 in the group’s subcontracting factories in South-East Asia, which however caused Apple to lose around 6 billion dollars. sales dollars. The price of the firm had nevertheless disappointed analysts during its last quarter, completed at the end of September and published at the end of October.

Tim Cook in the kitchen

Forty-five years after its founding on the idea of ​​the consumer microcomputer, Apple is a company more than ever boosted by iPhone sales. Its flagship product launched in 2007 generated some 191.9 billion dollars in sales from October 2020 to September 2021. Another record. Ten years ago, critics worried about the departure of co-founder Steve Jobs, forced to let go of the reins in early 2011 a few months before his death on October 5 of the same year.

His successor, Tim Cook, did not have, said his detractors, the charisma, the spirit of innovation, entrepreneurship or the marketing genius of Jobs. But this austere-looking engineer quickly won over Wall Street, with his clear strategic directions, his pragmatism and his decision to develop Apple’s content and services offer.

The services activity, which ranges from Apple Music to the Apple TV + streaming service, via iCloud data and image storage or the Apple Pay virtual payment terminal, has exploded, to the point of multiplying its turnover by three in the past five years. With $ 68 billion in revenue between 2020 and 2021, this service division represents a total of nearly 20% of the turnover of the Californian group. This new growth engine, added to the success of the iPhone 13, which launched in September and which has just finished two months in a row at the top of smartphone sales in China, should continue to increase Apple’s value.



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