The online retailer Digitec Galaxus was able to grow again after enormous growth in the first year of the crisis. These were the most popular products.
Digitec Galaxus grew strongly in 2021.
For the first time, the online shops achieved sales of over two billion Swiss francs.
The Migros subsidiary is also growing abroad.
Online business is booming in the Corona crisis. Migros is also feeling this: the subsidiary Digitec Galaxus broke the two billion mark for the first time in 2021. Sales rose by 16 percent year-on-year to CHF 2.122 billion, the company said in a statement.
“I am extremely proud that our team managed this year, which was difficult to calculate due to corona measures and delivery bottlenecks, so confidently,” says Florian Teuteberg, CEO of Digitec Galaxus.
The growth is not quite as great as in the first year of the crisis, when Digitec Galaxus increased sales by almost 60 percent. But retail expert Nordal Cavadini from the consulting firm Oliver Wyman is also convinced: “The fact that a company can continue to grow after an extraordinary year with tremendous growth is a great achievement,” he says to 20 minutes.
Unreachable number 1
According to the expert, the Migros subsidiary is now the clear number one in the Swiss online market. That is already certain, although the big competitors such as Zalando and Amazon have not yet published their figures.
Digitec Galaxus has also grown in markets outside of Switzerland. The company has been active in Austria since last October and in Germany for four years. In both countries, it increased sales to over 100 million euros.
Digitec Galaxus can look forward to further growth. According to communications expert Fidel Stöhlker, the boom in online retail and especially at the Migros subsidiary will continue: “Digitec Galaxus is the best-known online electronics retailer in Switzerland and has a strong mother who supports it with advertising.”
Digitec Galaxus is expanding
The expert is convinced that the signs for Digitec Galaxus also point to growth abroad. “Switzerland has an extremely good reputation in terms of quality and seriousness. In view of the many fake platforms, Digitec Galaxus can benefit and win new customers abroad,” says Stöhlker.
For further growth, the company is now planning to enlarge the logistics and storage area. It is expected to grow from 5,000 square meters today to 20,000 square meters in the next few months.
Of the more than 3.7 million products that can be bought from Digitec Galaxus, everyday products were in particularly high demand. The greatest sales growth was in the product groups supermarket, DIY + garden, home, baby and toys (see box).
Baby and toys: Diapers and Lego
Supermarket: Cleaning utensils and animal supplies, in particular food for cats and dogs
Reside: Storage boxes, candles and picture frames
Furniture: Wardrobes, shelves and clothes racks
Do it + Garden: Building and renovation materials, pizza ovens
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