(CercleFinance.com) – On January 14, 2021 Renault Group presented its strategic plan setting the course for each brand. The objective assigned to Dacia was clear: to become the leader in accessible mobility, the essential brand.
An objective and an ambition legitimized by its results: Dacia has sold 7.5 million cars in eighteen years. It is now the 3rd brand in Europe for sales to individuals.
Building on this history, the Dacia brand wants to explore new territories and bring to the C segment the values and qualities that have made it successful in the B segment.
The brand has decided to strengthen its attractiveness and desirability while maintaining its ‘quality-price ratio’ positioning.
In this perspective, the brand has acquired in recent months a new identity, a new logo, new concessions, a new design, new colors.
‘Dacia attracts new customers every day who are looking for what is perhaps most precious in today’s world: the essentials. These new customers aspire to a reasoned and responsible society, to a new way of conceiving the automobile: the essentials without compromise, design without additional cost”, comments Denis Le Vot, Dacia Managing Director.